you may have heard that ‘SEO is dead’. Let us tell you that this news is completely wrong. Why? Cause, several steps that have taken by Googles in past five years have made drastic changes in SEO strategies. A dramatic change in SEO platform doesn’t mean it is irrelevant. After changes in SEO techniques, 70% SEO work is now ‘on-page SEO.’
It simply confers that the on page SEO technique is now more important than off-page SEO. Now, there are various on page SEO factors that you need to consider while doing on page SEO. You may need to go through several on page SEO tutorials and on page SEO activities to learn all of the SEO factors. Here is the SEO checklist that can help you in this task.
Try this on page SEO checklist so that you do not forget and single step to accomplish best SEO strategies:
Select Responsive web design
As per searchengineland.com, more than 60% of the Google searches are now conducted through mobiles. The percentage is actually rising day by day. Moreover, since 2015, Google is penalizing the mobile-unfriendly sites. Therefore, responsive web design is now super important for on page SEO.
Optimize Page Loading Time
Site speed has been considered as an official ranking factor by Google from 2010. Hence, it has a correlation with higher page ranking. The study of Brian Deans “1 million search results” supports the same. You can use different tricks to increase page-loading time including compress images, CDN set up, plugin reduces, browser cache and reduce redirects.
Move to HTTPs
What could be better than a secure site? Besides, from 2014 Google is considering HTTPs as a ranking factor. According to Moz, more than 50% of the search results on the first page have HTTPs. The percentage will rise by up to 65% by the end of this year.
Use Schema Markup
Have you ever wondered how websites are popping up in search results with fancy star ratings, addresses, and service times? Schema.org is behind this secret. Schema markup not only states valuable information to the customers/ viewers but it also helps the search engine to learn the meaning of the data. Using Schema Markup is definitely positive for on page SEO.
Choose the right keywords
Targeting keyword is one of the oldest and most discussed tricks of on page SEO. Try to place the keyword in heading, meta description and of course in the introduction. But don’t overload your content with keywords as Google “can” or “may” penalize you. Add more semantic terms and synonyms in the intro as well as in content body. Placing keywords in intro helps Google to understand the page ‘topic’ easily.
Optimize Your Title Tag to boost CTR
Including title tag is an important task in on page SEO. A clear and bold title tag attracts most attentions in a search result. A Title tag has direct influence CTR. A keyword optimized title tag used as anchor text while sharing it on other social media and sites. But, remember that title with more than 70 characters is generally shortened in the SERPs.
Optimize the Meta description
Adding meta description can only increase CTRs and this is certainly a ranking factor. Always try to include your primary keyword in the meta description. Try to add meta description for every page. But, the meta description should be 160 characters in length and not more as the excess characters will be trimmed in the SERPs.
Place Your Keyword in H1-tags
Adding the H1 tag in every web page is a good practice. It is just perfect for SEO to add the target keyword in the H1 tag as Google used to focus on H1 tags to get the essence of page content. However, if you have more than one H1 tags on one page with different keywords, it actually makes it difficult for Google to read the context from the page.
Use keywords in Images Alt tag
Image Alt tag should be on your priority list if you are working on on-page SEO. Alt tags are used to describe images and help Google understand the nature and purpose of the image. Image with appropriate Alt tag is more preferred to rank for the image search in Google. Try to use target keyword in Alt tag only if it is applicable.
Place Keyword in top 100
Placing the keyword in the intro is one of the oldest tricks that should be included in SEO checklist. However, if you are concerned about the accuracy of placing keywords in the introduction, it is highly recommended to use at least one keyword in top 100 words. Placing a target keyword in top 100 words offers a clear clue to Google about the page context.
Make SEO-friendly URL
Create an SEO friendly URL to improve your ‘on page SEO.’ An SEO-friendly URL must be well formatted, clear and highly readable. It is found those short website URLs are most likely to get a higher position in SERPs. And yes, you can use the target keyword in your website URL. Your URL checklist may include SEO-friendly nature, contains subfolder, it is short and contains the keyword.
Optimization of UX (User Experience) is hugely important in the on page SEO. Google uses different parameters to analyze the user experiences, such as viewer engagement time, time on site, social signals, scroll depth, and CTR. If your page is unable to increase viewer engagement, Google is certainly going to penalize you. To improve UX your web page should be responsive, solid content, readable fonts, ease of access, and multimedia assets.
‘Dwell time’ is an important parameter used by Google to analyze the user experience. Hence, while considering on page SEO, you have to consider this factor with importance. The first step is adding multimedia assets on the page. Short videos can effectively boost user engagement. You can also include GIFs as well as podcasts, which are equally interesting and can boost user-engagement.
Remove misplaced “noindex” tags to boost traffic
Noindex tags are frequently used by the web page developers for different security reasons; however, remember that any page with a noindex tag is not readable to any search engines. Hence, if you are misplacing noindex tag on your site, it won’t be read by Google or other search engines. Following is the code for noindex tag:
<meta name=”robots” content=”noindex”>
<title>Don’t index this page</title>
Remove or Improve thin Content
Thin content means lesser information for the readers and Google does not appreciate “less information.” It is proved that a longer content ranks higher in SERPs. Google even introduced Panda penalty on thin content and content values. Contents less than 500 words are considered as thin content, which pertains less value for the readers. The Fred Update by Google is another approach to take down the thin content.
Get Outbound Link from Relevant Websites
Relevant outbound links of a page help Google to understand the topic of the page. It is also beneficial for the search engines like Google to understand the quality of the page information. The existence of a correlation between the outbound links and ranking cannot be overlooked. However, before adding any outbound link, be careful about the page quality and relevance of linking with the page. Scrap the outbound links using tools like Screaming Frog and Xenu.
Audit Broken Links
The presence of broken links is just bad for user experience. As per Ahrefs, only 2% of the websites in the top 10 search-results contain a broken link. While having outbound links one can never control the site position of the particular link. Hence, it is wise to check all of the likes in regular interval.
Use Internal link to boost Channel Traffic
Heavy internal links in one page or excessive target keywords in one page can also penalize you. “Penguin” launched by Google in 2012 penalizes sites with “over-optimized anchor text. Moreover, the addition of internal links boosts content relevance.
Optimize for Hummingbird
While considering on page SEO, you have to be careful about “Hummingbird” along with ‘Panda’ and ‘Penguin.’ Optimize your content for Hummingbird by using maximum semantic words for your keywords. Because of these semantic words, your page can rank for those searches where the keywords are mismatched.
Boost Social Engagement
Social engagement is a parameter Google do care for. The social share of a content does not count as ranking factor; but, social sharing indicates social engagement and therefore it is achieving rank in SERPs. Therefore, we highly recommend for adding social share buttons on blogs and on other contents. It allures the readers/viewers to share the post instantly.
Use the privilege of WebMaster Tools and SEO Plugins
If you are interested to achieve positions different SERPs other than Google, you have to consider submitting the sitemap to Bing Webmaster and Yandex Webmaster. It helps these search engines to crawl your site and if you can rank on their SERPs, you might be attracting more international traffic in your page.
On-page SEO is a vast-field and cannot be accomplished with one or two actions. It is always wise to create a checklist so that you should not forget any single step. Hope our list will help you out if you are searching for any ready-made list. Even if you are a pro SEO specialist, we will recommend you to make your own SEO checklist and tally it with ours so that we can remind you and “little detail” that you may have missed.